Our approach recognises the importance of involving our employees, who are encouraged to participate on a voluntary basis, as we consider them partners in helping to uplift those in the communities in which we have presence. Employees identify worthy community projects to support during the course of each financial year and these are assessed according to our CSR guidelines.
These initiatives must relate to our core focus which is education; healthcare; skills development; vocational training; support for disadvantaged and handicapped people; arts and culture development; and sports and recreation. Many of the community projects our staff support involve infrastructure upgrades, such as the renovation of creches, school classrooms or primary healthcare clinics. This is in line with our policy of supporting community initiatives, rather than individuals, in order to benefit as many people as possible.